How we increased a local gin distiller's online presence without paid ads

When HAPPENSTANCE met us

  • They were time-poor business owners

  • They didn’t understand the full capability of social media to increase sales

  • They didn't have in-house marketing staff

When gin-lovers Mei Lin and Tim launched Happenstance, they wanted something that looked and felt different to other distillery brands on the market.

They wanted their feminine design to attract a female market in a fun, creative and engaging way.

They needed a team who understood their brand, their customers and how to use social media to make them stand out.

Challenge One

Mei Lin and Tim were passionate about their product, but too time poor to promote it.

Challenge Two

They didn't have the skills to manage their own social media.

Challenge Three

They needed someone who could not just publish content, but who could actually help them get sales through their social media.

INTRODUCING NINKI - THE SOLUTION

NINKI never starts a project without a strategy. The first thing we did was meet Mei Lin and Tim for a strategy meeting where we spoke about their social media strategy and their broader business goals.

We unpacked everything we needed to know about their business, as if we were working in it. Their ideal customers, their brand, their product, their competitors. Everything!

With that information in mind, we developed a social media strategy to increase their online presence and market their unique and delicious product.

With the strategy signed off, we moved onto a content harvest where we captured videos and photos that we could use on their social media.

Finally, the strategy and content (feed posts, stories, reels, captions, hashtags - the works!) were married up and delivered for review.

The Results

And now? Their social media runs like clock work, in this way, from month to month. Each month, we review the strategy, create the content and manage their social media to ensure they are always top of mind and receiving website visits from their social channels.

With a clear and creative strategy, consistent content and effective engagement strategies, Happenstance's socials saw some pretty magical results.

  • Increased their followers by 18%.

  • Increased impressions from 21,000 to 162,205 in just three months.

  • Increase website traffic and sales.

The gin makers now have raving fans visiting them at expo events and receiving comments on how good their content on social media is, and that's how they now know of the brand!


Mei Lin and Tim also receive positive feedback about their socials from other gin distillers and expos.

More importantly, they have more time to work on making more delicious gin for their customers while NINKI takes care of their social media.

In less than 12 months, NINKI increased Happenstance's followers by 18% and their promotion reach by just over 700%

Win one

Developing a social media strategy that achieved the objective of increasing their social media presence.

win two

Creating content that promoted their products and events.

Win three

Increasing their social media engagement and sales.

what services did happenstance sign up for?

Happenstance signed up to our premium social media management package which includes the following.

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Social Media Health Check

We look at your social media to review what you've done and to assess what's working and what isn't.

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Content Creation

Content production to produce all the content we need for all formats on social media (feed posts, stories and Reels and TikTok).

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Scheduling

Scheduling all content for the month.

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Community Outreach

Proactively finding their ideal customers and engaging with them.

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Copywriting and Hashtag Research

High-quality, hand-written captions and strategic hashtags.

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Social Media Plan

Which includes an audience, competitor and market analysis, and a strategy to reach marketing and business goals.

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Community Management

Responding to comments and messages.

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Reporting

Monthly reporting explaining results, challenges and/or opportunities.

Curious if your business can get results like this?

Find out if we're a good fit. Book your discovery call today.

NINKI helps businesses increase their online presence with content that connects.

Ads help you be seen, content helps you be chosen.

It's not enough for businesses to just sell to people. Consumers expect more from brands. They want to feel inspired, informed, educated, entertained, and engaged. They want a relationship with brands where they can feel heard and trusted.

And content is a great way to do that.

NINKI specialises in strategy and content marketing.

We can help increase your online presence, grow your brand community and generate enquiries or sales through the power of content.

SA Woman
She Creates
She mentors
NINKI Content Marketing

"When I started NINKI, I didn't want to be everything to everyone, I chose to specialise in the two areas I love most - strategy and content. I love using my creativity to develop strategies and content that elevates our client's brand and that helps them make more meaningful connections with their potential customers."

what services do we offer?

NINKI Content Marketing
  • STRATEGY:

    Digital, content, communication and brand strategy

  • SOCIAL MEDIA MANAGEMENT:

    Social media management

  • CONTENT CREATION:

    Social media content production

    TikTok and Reels done for you

    Copywriting

  • EMAIL MARKETING:

    Email marketing management

The Process We Use To Get Client Results...

Step One: Understanding your business


Every NINKI project starts with understanding your business. Our aim is to know your business as well as you do.

We do this in a strategy session where we ask questions about your business goals, competitors, audience, market conditions, and much, MUCH more.

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Step Two: Developing a strategy

Success starts with strategy. With all the information we extracted from your strategy session, we'll build a strategy that will help you reach your business goals.

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Step Three: We implement like pros


With a clear strategy in place, we start implementation. At NINKI, we are SUPER process driven which helps us make sure that everything runs smoothly.

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Step Four: Deliver and manage

We deliver your content and/or strategy for your review. We work with you to make any edits required and then we do it all over again!

DON'T TAKE OUR WORD FOR IT...

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This first-time community event in Port Adelaide was counting down the days to event day, however, they were so busy with event operation planning they had zero time to produce content and promote the festival on their social media channels.


We rolled out a content harvest along with social media strategy and implemented it. Within just two weeks, Facebook reach increased to 100,223 people, and Instagram reach increased to 17,502 people. Overall, the content created and published by NINKI received over 9,000 engagements on Facebook and Instagram.


NINKI's activity for Dockside Festival on social media helped to create a successful well-attended community event, so much so that it's confirmed to return for another year!

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We designed a customised and dynamic strategy with flexibility. Bailey’s strong vision for her business allowed us to create clear content pillars and engagement criteria that quickly transformed her social platforms and initiated organic growth.


“I’m useless at social media and I’m not one to plan. NINKI has helped me turn around my social media. I don’t even have to think about it. NINKI has basically saved my business this year. I’ve seen a massive increase in followers and new clients through my social media.” -Bailey

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The owner wanted to increase Google ranking and presence on social media, in order to generate more leads.

Homeowners spend a lot of time online researching home improvement ideas on platforms like Pinterest, Instagram and Google. We created a comprehensive and strategic content plan leveraging these platforms to drive website traffic and engagement, which lead to an increase in enquiries.

Today, 62% of Adelaide Outdoor Kitchens’ website traffic comes from organic SEO as a result of their SEO-optimised blog articles. Plus, their social media content continues to be the main source of enquiries which are directly linked to the content we produce for them.

“I wanted to do something different to reach potential customers and NINKI’s blogs not only helped increase our site’s visibility in Google but drove enquiries to our business. Highly recommend NINKI's services.” - Justin

NINKI Content Marketing

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We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. We cannot and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.